Superpath is a digital marketing agency specifically focused on the home services industry, including sectors such as HVAC, plumbing, electrical, restoration, pest control, roofing, and remodeling. The agency provides a comprehensive suite of marketing services designed to drive growth for contractors, including search engine optimization to improve organic search visibility, paid search advertising management, and custom website design. Their social media marketing efforts include management services and specific campaigns on platforms like Facebook. Furthermore, they offer video marketing services, specifically mentioning YouTube advertising, to help contractors increase their digital presence. Superpath emphasizes a data-driven approach to marketing, utilizing their proprietary 'ION Dashboard' to provide clients with insights into lead generation, revenue impact, and operational performance. Their methodology aims to solve common contractor challenges such as filling open service capacity, improving local map visibility, and reducing cost-per-lead metrics. Beyond pure advertising, they also incorporate supplementary services such as CRM solutions, review solicitation, and answering services to support the end-to-end sales process for home service businesses. The agency supports clients with multi-location marketing needs and aims to help contractors manage seasonal fluctuations in demand. Headquartered with local office locations including Birmingham, Mobile, and Montgomery, Alabama; Detroit, Michigan; Boston, Massachusetts; Nashville, Tennessee; and Houston, Texas, Superpath positions itself as a partner for businesses looking to convert website traffic into scheduled jobs through integrated marketing strategies.
Great PARTNERS! We bounced around from marketing company to marketing company for years. Superpath has been the only one to get us results and recommend solutions that actually work. Shout out Mallory for the productive calls to review spend and track metrics. And Terri for always keeping it real! Look forward to working with you all for years to come!
Working with Superpath has been a great experience, and Mallory is a big reason why. She is always quick to respond, incredibly organized, and consistently keeps everything on track. It's clear she genuinely cares about her clients and takes pride in delivering great service. We truly appreciate her support and look forward to continuing our partnership with Superpath.
So we started a while back when they were HLM and now Superpath, they have been an excellent partner for us. They built us two great websites for our 2 locations (Hawaii & Washington), helped resolve our Google Business Profile issues, and are always responsive and helpful whenever we need support. Mallory Broach is our account rep and she is FANTASTIC! always supper friendly and more then willing to jump in and help us with any needs or find solutions when required. She always keeps us informed and updated on our results and makes suggestions on how to best utilize our spend amount. She doesn't just ask for more money she tells us where we should focus our spending or just move things around to better capitalize on the current market trends. We couldn't be happier with our results and the service they provide us.
Superpath helped merge 2 sites into one during our merger process. Kate Tillman was instrumental in the single point of communication between our organizations. She boiled down the technical details into digestible pieces as well as took high level concepts that we wanted and communicated those strategic efforts to her internal team for execution. They continue to manage our day to day site metrics & performance along with ongoing content creation & updates. They have been great to work with. Can recommend Kate & their entire back end team.
Superpath has been an incredible marketing partner and truly feels like an extension of our team. They genuinely care about our success, are always responsive, and consistently go above and beyond. Ana has been an amazing account manager. She’s hands on, knowledgeable, and always there when we need her. I’ve even requested to work with her again when moving to other companies because she’s that good. I highly recommend Superpath to any business looking for a team that delivers great results and truly cares.
