I'm lucky to have worked with Metrics Edge at two higher ed institutions. At one, a top R1 in the southwest, together we built lead- and app-gen strategies to grow international student enrollment and brand awareness around the world, with differentiated, city-level efforts in 20+ countries. Leveraging display banner ads, paid search, google discovery ads, & social media, we saw tremendous growth in interest that led to record setting enrollment over multiple years. We also partnered around extensive SEO, theme ads, regional landing pages, and the launch of a dynamic website and its optimization over time. At my new school, a public ivy in the mid-Atlantic, Metrics Edge is bringing their phenomenal technical and data analytics skills to help the School of Education and Human Development advance and refine efficient and highly productive enrollment marketing programs focused on performance paid media, organic search, and advanced analytics and measurement capabilities. Every step of the way, the Metrics Edge team is consultative, shares best practices, & takes the time to gather actionable and nuanced information to help the school. They are incredibly insightful and creative, and also fun, friendly, and truly feel like an extension of our local team.
