⭐ 5 (40 reviews)

Citrine Research and Consulting

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Citrine Research and Consulting is a marketing agency that applies industrial-organizational psychology to the marketing strategies of health, wellness, and hospitality brands. The agency's methodology centers on the premise that clients in these industries require trust and research-based confidence before making purchase decisions. Their core service offerings include social media management, which focuses on educational and trust-building content across platforms such as Instagram, Facebook, and LinkedIn. They provide content marketing through SEO-driven articles designed to build authority and answer prospective client queries. Their email marketing service covers the writing, design, and distribution of newsletters to maintain client and referral engagement. In addition, Citrine manages paid advertising campaigns on Google and Meta, encompassing audience targeting, creative development, landing page creation, and performance optimization. Beyond standard marketing execution, the agency offers research and consulting services rooted in behavioral science. These include market research into audience and competitor landscapes, employee satisfaction assessments, and one-on-one business coaching for leaders. The firm was founded and is led by Dr. Sonja Elcic, a Ph.D. in Industrial-Organizational Psychology. They specifically target medical practices, specialty clinics, wellness centers, integrative health providers, mental health practitioners, therapists, and hospitality brands such as hotels and resorts. Citrine's approach differentiates itself by focusing on the psychological barriers to trust inherent in high-stakes professional services and complex care industries.

Gordon3 months ago

Sonja is whip smart and creative. She began by asking questions about my business and identifying constructive ways to fine tune my social media presence. She brings context and multiple points of reference into her analysis.

Jeff Chabot3 months ago

Citrine has been a pleasure to work with. I moved my social media management over to them after struggling to handle it myself. They were able to dramatically increase my social media presence, increased my follower count, and generated tons of website traffic. I would highly recommend Citrine for any of your social media needs.

Jake Letmana year ago

I can’t speak highly enough of Sonja and her level of professionalism. No matter what goals you have for your business, Sonja and her team will go above and beyond to make sure they’re met.

Ryan Shieldsa year ago

Passion, competence, and precision are the words that come to mind with Sonja and Citrine. 5/5 :)

Steven Herbera year ago

Highly recommend. Exceptional experience working with Citrine.