ICON Creative Agency is a Pasadena-based firm with over two decades of experience specializing in multicultural marketing, digital innovation, and CPG brand design. The agency provides comprehensive services including brand identity development, packaging design, and point-of-sale retail marketing. Their digital suite encompasses website design and development, responsive WordPress management, bilingual e-commerce solutions, search engine optimization (SEO), and paid media advertising. Beyond core digital and design work, ICON manages social media content, digital asset creation, and video production. Their strategy team provides brand innovations consulting, covering product design concepts, naming ideation, and corporate communications. The agency also executes experiential activations, including trade shows, live video events, and corporate event management. ICON Creative Agency serves Fortune 500 brands and CPG challengers, with a specific focus on multicultural and bilingual market segments, particularly Hispanic audiences across the United States. Operating from headquarters in California and an office in Barcelona, their team utilizes cultural intelligence to deliver campaigns that connect across diverse demographics from Los Angeles and Miami to Houston. Their methodology centers on cultural fluency and integrated solutions that bridge the gap between shelf-ready packaging and digital consumer experiences.
I have now leaned on ICON for creative design work at three of the companies I have worked at. And every time Dan and his team deliver with great work, on time and on budget. At my current company, they are my go to agency for most things, whether it is packaging work, POS, trade show booth design, website - the ICON team delivers. I will be working with them for years to come and highly recommend them to anyone looking for good, fast and cost effective design work.
ICON design agency is the perfect agency for any organization. They provide you with detailed, customized support while having a structured corporate approach and process. The team excels in superior, creative packaging, brilliant POS strategies which ties to the brand marketing vision and web design. They are an efficiently run group that can provide the highest level of design work while being very competitive in pricing.
ICON is a fantastic team to work with! They have very creative designers and are very quick with their turnaround time. The attention to detail is unmatched and I can always count on them for all of my creative needs. Highly recommend!
I have worked with ICON for 5+ years. Regardless of the creative challenge (packaging, ecommerce content, website, naming, etc) they always rise to the occasion and deliver outstanding results. They are also very nimble and cost effective. I would highly recommend them and will continue to use!
The team at Icon Creative, led by Dan Castro, is a fantastic group to help you launch a successful CPG initiative. Their overall packaging and branding experience is best in class. We met Dan as a Senior Creative Director at Nestlé overseeing Food and Convection products and brands for Nestlé Global. They've done great work for us, and we look forward to working with them again soon!! We highly recommend Icon Creative!
