Essential Business Media
📍 1515 20th St Ste 24Essential Business Media is a marketing company headquartered in Bakersfield, California, specializing in a blend of digital and physical advertising solutions. Their core service offering centers on indoor digital billboard advertising, providing businesses with screens strategically placed in high-traffic locations where consumers eat, work, shop, and play. Beyond their physical network, they provide a full suite of digital marketing services. This includes search engine marketing through Pay-Per-Click (PPC) campaigns designed to drive traffic and lead generation, as well as Google Business Profile management aimed at improving local search rankings and visibility. The agency also offers web design services focused on customer engagement and conversion, and comprehensive social media management and advertising to help brands connect with their audiences. Their advertising capabilities extend to advanced digital tactics such as geofencing, which targets customers based on proximity to a business, and various media formats including Connected TV (CTV) and Over-the-Top (OTT) ads, streaming audio, pre-roll advertisements, and YouTube advertising. Essential Business Media emphasizes a hyper-local approach to reach audiences in Kern County, California, including Delano, McFarland, Wasco, and Shafter. Their methodology focuses on brand storytelling through vibrant visuals and location-based targeting to increase consumer recall and drive ticket value for local businesses. By combining physical digital signage networks with data-driven online marketing strategies, they provide a multi-channel approach for businesses looking to increase their local market share.
