Layermill Media

📍 5750 E Shields Ave Ste 102

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Layermill Media is a full-funnel advertising agency based in Fresno, California, that specializes in building integrated media systems designed to compound growth. Their core service offering is built on a methodology of layering creative, paid media, SEO, and CRM strategies to ensure that each component amplifies the performance of the others. In the realm of paid search, the agency manages Google and Bing campaigns to target high-intent buyers, while their paid social division executes audience-first strategies across Meta, TikTok, and LinkedIn. Their performance creative department develops video, motion, and static assets engineered specifically for platform engagement and conversion. Furthermore, Layermill Media provides comprehensive SEO and content services aimed at long-term organic growth, alongside lifecycle email and CRM marketing campaigns designed to drive repeat revenue through automation. Their strategic capabilities also extend to brand strategy, where they develop positioning, messaging, and identity, and they provide robust analytics and conversion rate optimization (CRO) through live dashboards, attribution modeling, and rigorous A/B testing. The agency maintains a broader stack of services including Amazon Ads, TikTok Shop, influencer marketing, YouTube, and programmatic display advertising, and utilizes HubSpot CRM. Layermill Media focuses on serving a diverse client base, with case studies highlighting successes in DTC fashion, B2B SaaS, and home services sectors. Their approach is characterized by a commitment to daily account optimization rather than periodic reporting, and they emphasize transparency by providing clients with live dashboards and direct access to senior practitioners. They operate on a month-to-month engagement model without long-term lock-in, ensuring that all accounts and assets remain under the ownership of the client. Having managed over $80 million in ad spend across more than 300 campaigns, the agency positions its methodology as a data-led system where creative development is directly informed by conversion data and media strategy. Their process follows a defined four-stage method—discovery, architecture, launch, and compounding—to ensure alignment between brand goals, budget allocation, and testing roadmaps.