Opticast Media Inc.
đ 3380 Cimmarron Rd Unit 4Opticast Media Inc. is a results-oriented digital marketing agency based in Cameron Park, California, led by founder Mathew Berg. The agency provides comprehensive strategic planning and execution for online marketing initiatives, focusing on measurable growth in traffic, conversions, and profit margins. Their core service offerings include Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing (SMM). The agency distinguishes itself through a data-driven methodology that involves establishing key performance indicators (KPIs) and utilizing various analytics reporting platforms to benchmark and optimize client performance. Their approach includes shifting marketing efforts from negative or break-even margins to structured, lucrative search and display marketing media buys, as well as creative development. Beyond direct client engagements, Opticast Media acts as a strategic partner for other advertising firms, including Parker Avenue Advertising, Statehood, and Unearth, providing support for their clients' online initiatives. The agency leverages a model involving partnerships with digital marketing talent platforms such as MarketerHire and Toptal, ensuring their contractors are among the top 3% of digital marketing service providers. Opticast Media emphasizes a comprehensive approach that manages marketing projects from initial conception through to execution.
