SMC National, Inc. is a specialized marketing and growth agency that focuses exclusively on the dental industry. The agency positions itself as a 'growth partner' for dental practices, working with owners to develop and execute marketing strategies designed to increase new patient acquisition and overall practice collections. Their service offering centers on comprehensive growth consulting, where the agency collaborates with dentists to identify operational opportunities and implement data-driven marketing plans. This includes the development and revamping of professional dental websites to improve online presence and patient conversion. The agency emphasizes a results-oriented methodology, utilizing proprietary tracking technology to connect marketing efforts directly to practice management system (PMS) data. This allows clients to monitor their return on investment throughout the patient journey, tracking performance metrics from initial lead generation to the long-term value of delivered patients. SMC National serves dental practices of all sizes, ranging from those establishing a foundation to those navigating rapid expansion or acquisition of new locations. The agency focuses on helping private practices compete against large Dental Support Organizations (DSOs). By providing coaching, guidance, and specific resources, they aim to streamline lead management and optimize patient retention. Beyond direct marketing tasks, the agency provides training and ongoing support to ensure practices can handle increased volume effectively. Their approach is marked by a focus on measurable production, with case studies highlighting significant year-over-year increases in collections and consistent new patient growth. The agency maintains a strong industry presence, having been recognized through dental podcast awards and industry endorsements from thousands of practitioners. Their operations include weekly collaboration with clients to adjust marketing plans based on real-time performance data and evolving practice goals.
SMC National is a competitor of ours, but we respect what they’ve built and the value they bring to dental marketing. Voices like Gary Bird bring creativity, coaching, and guidance to the dental space. That kind of work pushes all of us to think bigger and get better. And when the industry keeps moving forward, we all get to have nice things too.
SMC and Gary Bird have made such a huge positive impact on our dental practice. We've seen incredible growth in a short amount of time (months not years) and he and his company have helped us dial in processes and systems that were either broken or non-existent. Highly recommend. Thank you, Gary, and SMC!
I had the opportunity to invite Gary Bird, the CEO of SMC National, onto my podcast called BYTE SIZED Podcast. The topic of the discussion was about the influence of AI on dental marketing. He was so easy to speak with. He has a wealth of knowledge, especially when it comes to analytics and providing dentist with a trackable ROI on paid dental marketing campaigns.
I don’t recommend them. Have a large fb fan base BUT they don’t deliver their promises and no results. Been with them over a year and no results. Be aware of their marketing pitches.
My office recently made the switch to SMC. An excellent choice!!! Justin M. has been such a huge help! Our new patient numbers are already increasing daily. The customer service is amazing. I had reached out to Justin via email and within minutes not only did I get a reply but I received a personalized how to video. Amazing!!!!!
