⭐ 5 (4 reviews)

SumTotal Marketing, Inc.

📍 12140 Artesia Blvd #108

+1562-645-6528 Visit Website

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SumTotal Marketing, Inc., based in Artesia, California, is a full-service marketing consultancy with over 25 years of industry experience. The agency specializes in developing comprehensive marketing strategies that integrate traditional and digital channels to drive lead generation and sales. Their core philosophy, Revenue Drives Marketing (RDM), focuses on aligning marketing activities with client sales systems to maximize investment returns. The firm provides search engine optimization (SEO) services designed to increase visibility on major platforms including Google, Bing, and Yandex. Their search engine marketing capabilities include the management of pay-per-click (PPC) and display advertising campaigns. Beyond search, the agency offers social media marketing, email and newsletter management, and promotional marketing services. They provide brand development support, covering naming, identity creation, and messaging to help businesses establish a distinct market position. Furthermore, the agency handles public relations, traditional advertising, and marketing automation, including the setup of demand generation, lead scoring, and nurturing systems. SumTotal Marketing targets a broad range of business clients, catering to both B2B and B2C models by identifying the specific digital platforms most effective for each client’s industry. They emphasize the importance of tracking and management systems to monitor campaign performance and ensure marketing efforts contribute directly to client success. The agency operates from its Artesia, CA location, offering a data-driven approach to help businesses refine their tactics and improve return on investment.