Think Ad Group
Think Ad Group functions as a specialized marketing firm focused on lead nurturing, customer conversion, and multi-channel retargeting, with a specific emphasis on the automotive industry. The agency offers a suite of services designed to convert unsold leads into active sales through persistent, automated engagement systems. Their core service offerings include hyper-personalized video retargeting, which utilizes AI-driven video content to engage potential customers, and social media advertising, specifically via Facebook Automotive events. They manage social campaigns that aim to generate high engagement, utilizing a live, U.S.-based Business Development Center (BDC) to respond to leads in real time, qualify them, and set appointments directly within a client's CRM. Beyond digital efforts, the agency provides physical direct mail services, featuring hand-written notes on yellow legal pad paper that include personalized business cards and real stamps to increase open rates. Additionally, Think Ad Group offers website visitor identification technology, marketed under their Incognito solution, which allows clients to identify anonymous website traffic and trigger automated, personalized follow-ups. These follow-ups include custom HTML emails and physical postcards featuring the specific vehicles that a user viewed. The agency’s methodology is rooted in the philosophy that unsold leads and past customers are active profit channels requiring constant attention. Their approach relies on proprietary Otto technology to automate the nurturing process. While they serve a broad range of businesses, their content and case study examples are heavily tailored toward automotive dealerships and high-traffic businesses needing consistent follow-up workflows. The agency provides performance dashboards to help clients track campaign data, lead volume, and response rates, and they are currently preparing for the release of an advanced AI assistant, Otto, scheduled for Spring 2025.