Donut Digital
đ 324 21st StDonut Digital is a performance marketing agency that specializes in a full-funnel approach to digital growth, focusing on the intersection of media buying and creative production. The agency provides comprehensive campaign management across major platforms including Google, YouTube, Facebook, Instagram, TikTok, and OTT services. Their campaign management process involves managing bidding strategies, A/B testing, ad sequencing, and conversion analysis to maximize ROI for their clients. A core component of their service offering is performance creative, where they conceptualize and produce direct-response video content, static imagery, and ad copy. Additionally, the agency manages landing page optimization to drive demand and improve conversion rates, providing support in copywriting, design, product value education, and technical A/B testing. Donut Digital operates as an extension of their clients' internal teams, focusing on digital media strategy, creative strategy, and e-commerce marketing. Their client base includes various consumer brands such as Caraway, Nood, Evite, and Thrive Market. While they maintain a strong focus on digital growth and media scaling, they utilize a test-and-learn methodology to determine optimal platform strategy based on the specific business model and growth stage of the client. The agency has been recognized as an Inc. Power Partner and has received 'Best Places to Work' distinctions from Ad Age and Built In. Following their acquisition by New Engen, they continue to provide performance creative and media services designed to integrate deeply with the unique business objectives of their partners.
