Digitalift
Digitalift is a marketing agency based in Orange County that focuses on lead generation and growth strategies for local service businesses. The company was established in 2018 and is led by co-founders Michael Goodarzi, who has over 15 years of experience, and Dan Brabender, who brings over 12 years of industry experience. Their operational model is centered on a 'founder-led' approach, ensuring that clients work directly with the founders throughout their engagement, with a self-imposed cap of 30 clients to maintain service quality. The agency's core offering, termed the 'Strategic Lead System,' is designed to connect marketing activities directly to revenue. This system includes capturing search demand, optimizing local Google Maps presence and Google Business Profiles, rebuilding websites for conversion, and implementing AI-driven call answering and lead response tools to ensure lead recovery. They categorize their services into a framework that addresses four critical areas: capturing existing demand, ranking in local search results, converting website traffic into inquiries, and turning those leads into booked appointments. Digitalift structures their consulting based on five stages of business growth, ranging from early-stage 'Lifestyle' businesses generating $100K–$300K to '1 Percenters' with over $10M in revenue. Their methodology is heavily data-focused, emphasizing the tracking of leads to revenue by channel, cost, and month to remove the ambiguity often found in traditional reporting. By focusing on local service owners, the agency aims to solve common industry problems such as inconsistent phone inquiries, unmeasured ad performance, and missed lead follow-ups. Their approach is built on a philosophy of establishing 'Know, Like, Trust' to help local service providers transition from chasing cold attention to managing warm, high-intent traffic.