Pollinate Marketing is a digital marketing agency based in Colorado Springs that specializes in building demand systems for the hospitality sector, specifically targeting independent hotels, restaurants, and multi-family property management companies. Their service model is built on three core pillars: brand definition, always-on presence, and growth engines. The agency begins by establishing an identity-first strategy, which involves positioning, brand voice, and guest profiling to create a consistent narrative. This is followed by managing an always-on digital presence that integrates organic social media and community-based creative production. Finally, the agency develops engines for growth by layering in paid social media advertising and PPC campaigns to drive measurable outcomes such as direct bookings, reservations, and customer inquiries. Pollinate Marketing differentiates itself by operating as an extension of their client's leadership team, frequently visiting properties to ensure their digital output remains authentic to the on-the-ground experience. Their approach focuses on replacing generic marketing content with creative that captures the unique local partnerships and operational nuances of each business. The agency is led by Bonnie Singleton, who brings over a decade of experience in hospitality roles, destination marketing, and restaurant group communications. The team emphasizes a data-driven approach to strategy, measuring performance against bottom-line results like occupancy rates and repeat visits rather than relying solely on vanity metrics like impressions or follower counts. By auditing existing ecosystems—including organic social, email campaigns, and paid ads—they identify waste and focus spending on strategies that generate revenue. While based in Colorado Springs, their services are tailored to hospitality properties across the country looking to transition from reliance on listing site commissions and third-party platforms to direct-booking models. Their internal methodology relies on close collaboration with local creators to develop visuals that reflect the genuine community culture of their clients, moving away from the industry-standard stock imagery often found in hospitality marketing. Throughout their operations, the team maintains a focus on responsiveness and collaborative project management.
Bonnie and her team have done an incredible job helping my business grow. Bonnie helped me identify where to invest my time, budget, and marketing efforts most effectively. Her insights into my competitors and overall marketing strategy gave me a much clearer direction and greater confidence in growing my business. I highly recommend Bonnie and her team to anyone looking to take their marketing to the next level.
We have been working with Pollinate for a few months now and it has been great! They have taken over all of our social media and google ads. Bonnie and her whole team are a pleasure to work with and definitely know what they're doing. They are quick to respond and answer any questions or concerns we have. If you are looking to grow your business I highly recommend hiring them!
I’m a Marketing teacher at Lewis-Palmer High School in Monument, I reached out to Bonnie to see if she’d be willing to share some of her experience with my students. Just a week later, she took two hours out of her day to come visit my classroom and give feedback on my students’ marketing projects. She was so encouraging and gave my students a ton of real-world advice about marketing and running a business. My students loved her and really connected with what she had to say. Thank you so much Bonnie, can't wait to have you back at LP!
We first witnessed Bonnie Singleton and the Pollinate Marketing team serving another business that we admired here in Colorado Springs. We hired them soon after because we were so impressed. That turned out to be an excellent decision. Their acumen around helping service-based businesses grow their leads as amazing. Their ability to understand the hospitality and hotel industry is also very unique. Yes, they produce excellent social collateral and have helped us upgrade our social media presence, but more importantly they've helped us develop a strategy to capture more ideal client leads so that we can make every marketing dollar count. Hire them.
This marketing team is truly the BEST! I couldn't recommend them more!
