TradePath Media
TradePath Media is a specialized marketing agency that helps home service businesses, contractors, and remodelers build lead generation systems. The agency focuses on creating predictable growth for clients in industries including HVAC, roofing, plumbing, electrical, and landscaping. Their primary service methodology revolves around 'The Booked & Busy Framework,' an approach that integrates video content, paid advertising, and search engine optimization. TradePath Media produces educational video content designed to establish brand authority and shorten sales cycles for contractors. They also manage paid ad campaigns and provide SEO services, with a specific focus on helping clients secure visibility in Google’s Local 3-Pack and improving organic traffic. Beyond standard marketing, the agency incorporates AI-powered automation workflows to assist clients in nurturing and booking leads automatically. Their services are designed to help contractors move away from relying solely on word-of-mouth or seasonal lead spikes by implementing structured, repeatable marketing systems. While they serve clients nationwide, they maintain a physical presence with operations based in Connecticut and New York. The agency emphasizes identifying high-value audiences to ensure their clients attract customers who prioritize quality over low pricing, aiming to increase overall profit margins for the businesses they represent.