Lumi Hospitality operates as a specialized agency providing full-service marketing, sales, technology, and event programming solutions. Their core service offerings are structured into several distinct pillars: branding and strategy, which includes the development of visual identities and brand collateral; advertising campaigns, utilizing data and analytics to manage multi-channel digital and offline outreach; and digital marketing, which encompasses social media management, email marketing and automation, search engine optimization, and search engine marketing. Additionally, the agency provides web design and development services, including user experience design, custom programming, and hosting. Beyond digital, Lumi Hospitality facilitates events and programming, such as trade shows, recurring live programming, and festivals, and manages content production, including photography, videography, and drone imagery. Their sales strategy services support client teams through CRM implementation, lead nurturing, and automated scheduling solutions. The agency specifically focuses on the hospitality, real estate, and destination marketing sectors, assisting hotels, resorts, and property developers in building brand loyalty and increasing direct bookings. They employ a direct-to-expert model designed to simplify client communication by removing middle-management layers. Their methodology integrates creative design with data-driven strategy to manage the entire customer journey, from the initial touchpoint to tenant or guest conversion and long-term referral.
Melissa, owner of Lumi Hospitality and formerly, The 196 Club failed to inform customers that she was closing doors and going out of business. I had a private event booked at The 196 Club, and she did not communicate with me that they would be closing, nor did she return deposit funds. An absolute shame coming from a local business that prides themselves on “hospitality”.
