ACG Sales and Marketing is a growth-focused agency established in 2015 that specializes in managing the end-to-end sales and marketing infrastructure for direct-to-consumer (DTC) brands, product-based companies, and local businesses. The agency operates on a service model that combines senior-level human operators with an AI-powered technological stack to manage advertising and operations. Their core service offerings include the management of paid advertising campaigns across Google, Meta, TikTok, Pinterest, Amazon, Walmart, and other retail platforms. For e-commerce clients, they handle full-store management, including email and SMS marketing campaigns, Amazon and marketplace listing optimization, and website development across platforms such as Shopify, Webflow, and WooCommerce. Beyond digital advertising, ACG provides support for physical retail and wholesale expansion, assisting brands with product placement on store shelves, buyer relationships, and trade show coordination. For local businesses, the agency focuses on local SEO, Google Business Profile management, review generation, and local ad management to improve lead acquisition. A key aspect of their approach is the integration of AI-assisted search optimization, specifically targeting how brands appear in AI-driven interfaces like ChatGPT, Perplexity, and Google's AI search. The agency distinguishes itself by avoiding a traditional account management structure; instead, clients work directly with the agency's two founders, Carlo Lucatino and Ryan Moody, who personally handle account strategy and delivery. Their methodology is tailored to the business stage, ranging from launch services for early-stage brands to full-scale multi-channel operations for established retailers. Their internal tech stack integrates a wide array of tools including CRM platforms, marketing automation via tools like Zapier and Make, and various analytics platforms such as Google Analytics, Airtable, and Notion to ensure data-backed decision-making. ACG avoids vanity metrics, focusing strictly on performance-based indicators like Return on Ad Spend (ROAS) and direct revenue growth.
ACG has taken the guesswork out of our Amazon sales platform, making our experience effortlessly seamless. We know we are in good hands with Carlo and Stacey, as they have helped us navigate this complex storefront every step of the way. From short term marketing to long term strategic planning, ACG has given our account the comprehensive attention and care it takes to grow our business on Amazon. - Joey Healy, owner Joey Healy Eyebrow Collection
