⭐ 5 (3 reviews)

Over The Top Marketing

📍 Serving Milford, CT

+1888-212-8714 Visit Website

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Over The Top Marketing is a specialized advertising agency focused on Connected TV (CTV) and Over-The-Top (OTT) media buying and strategy. Based in Milford, CT, the agency provides managed advertising services across streaming TV platforms, including Roku, AppleTV, and various gaming consoles. Their core service offering centers on delivering targeted video advertising campaigns that reach audiences on both mobile devices and streaming television hardware. In addition to their primary CTV/OTT focus, the agency manages Google Ads and Meta Ads campaigns. A core component of their service delivery is data-driven transparency, providing clients with granular reporting that includes completed view rates, viewer breakdown by zip code, and specific platform attribution. They utilize proprietary data targeting solutions to activate campaigns against over 3,000 custom audience segments based on household graphs. The agency serves a diverse range of industries, including spirit brands, higher education institutions, and live event companies, offering both direct-to-client management and white-label services for other marketing agencies. Their approach emphasizes active communication and detailed campaign analytics, allowing clients to make informed decisions regarding future marketing spend and campaign optimization.