Vertical Marketing Group
đ 440 Wheelers Farm Rd #303Over The Top Marketing is a specialized digital advertising agency headquartered in Milford, Connecticut, with a distributed team operating throughout the United States. The agency focuses primarily on OTT (Over-The-Top) and CTV (Connected TV) advertising, enabling businesses to reach audiences across streaming platforms, mobile devices, tablets, and gaming consoles. Beyond their core focus on streaming media, the agency provides managed services for Google Ads and Meta Ads campaigns. Their service offering includes detailed audience targeting based on age, location, and specific consumer behaviors, leveraging a proprietary data targeting solution that utilizes a household graph to access over 3,000 custom segments. A significant portion of their business model is dedicated to white-label services provided for other agencies, allowing partners to scale their video advertising capabilities. The agency emphasizes transparency in their reporting, offering clients direct ROI metrics such as completed view rates, audience geographic distribution, and platform-specific impression data. Their client base is diverse, ranging from spirits brands to higher education institutions and live event companies, reflecting their versatility in executing highly visible, fast-turnaround digital campaigns. The company's operational approach relies on professional media buying, data engineering, and dedicated account management, with a commitment to providing high-level communication and data-driven insights to support campaign planning and execution.
