Higgins Marketing Group is a specialized digital marketing agency focused on helping outdoor living and home service contractors generate leads and grow their businesses. Their core service offering centers on comprehensive marketing strategy and execution, specifically designed to increase website traffic, phone calls, and estimate requests. The agency provides search engine optimization (SEO) through the development of SEO-friendly websites, ensuring clients rank effectively in organic search results. Complementing this, they manage paid search advertising campaigns to drive targeted traffic to client websites. A significant component of their service is local SEO and Google Business Profile management, which is utilized to increase visibility and attract local customers. Beyond basic traffic generation, the agency differentiates itself by implementing processes for lead conversion, helping contractors manage the transition from initial estimate requests to closing paying jobs. They also assist in building systems to collect positive customer reviews. The agency works with a specific clientele, including deck, patio, and outdoor kitchen builders, as well as screen enclosure, sunroom, fencing, and swimming pool contractors. By tailoring their approach to these specific home service niches, Higgins Marketing Group functions as a strategic partner, focusing on measurable business outcomes like lead volume and closed jobs rather than just vanity metrics. They emphasize a results-oriented methodology that addresses the entire client acquisition funnel, from initial customer attraction to qualifying prospects and final job conversion.
We have two different companies. Higgins Marketing Group has been with us over ten years. They are professional, and know their stuff to make sure our companies are seen by as many potential customers as possible. They always have our back day, or night. Thank you Higgins Marketing Group. You are the best out there. Mike Evans Boat House Shades
Jim is great !
HMG has been a vital asset to my business over the years. Helping me think creatively about my vision and strategy and then executing plans that have established my brand in the space I compete in. They are great to work with, highly collaborative, ethical, client focused, and just good people!
If you're looking for results, Higgins Marketing Group is who you want to call. They asked us what we were trying to achieve and came up with a strategic plan of action that saw results (and rave reviews). The quality of their work was impeccable. They were quick to respond and designed and executed an effective strategy that addressed our needs and then some. Don't even think twice about calling these professionals. They know their stuff!
Very knowledgeable and helpful.
