Hospitality Digital Marketing
đ 1211 Miramar St Ste 1Hospitality Digital Marketing is a specialized agency focused on providing digital marketing services exclusively for the hospitality industry. The agency offers a comprehensive suite of services including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and custom web design. Their SEO methodology encompasses technical site audits, link building, and local search strategies, including Google Maps optimization and proximity-based geo-fencing. Their paid media services span across Google AdWords, Microsoft AdCenter, display advertising, and metasearch channels to reach targeted demographic guests. Beyond search and social, the agency provides conversion rate optimization (CRO) to help hotels convert a higher percentage of web traffic, as well as email marketing services involving custom workflows and data segmentation to manage customer incubation programs. The agency distinguishes itself by focusing on the specific needs of hospitality properties, using industry-specific data and a deep understanding of the hospitality market to help clients increase their market share among their intended demographic. They provide reporting and auditing services designed to deliver actionable insights rather than general performance data. In addition to their direct agency services, the company produces industry-focused educational content, including podcasts, webinars, and news updates, and provides proprietary tools such as a marketing budget simulator and metasearch revenue calculators. The team positions itself as an experienced resource for hospitality professionals looking to spend their marketing budgets more efficiently by targeting specific 'micro-moments' in the guest booking journey. They emphasize a focus on the 98% of users who do not convert on the first site visit, employing advanced analytics and strategic auditing to improve digital performance for their clients.
