Optic Marketing Group
📍 610 E Zack St Ste 110-146Optic Marketing Group is a full-service marketing agency with physical offices in Tampa, Florida, and The Woodlands, Texas. The agency maintains a specialized focus on serving the HVAC industry, helping heating and cooling contractors improve their visual identity and lead generation efforts. Their service suite is comprehensive, covering core digital marketing disciplines including web design and development, search engine optimization (SEO), pay-per-click (PPC) advertising, and social media management. In web development, the agency focuses on responsive design, UX principles, and technical SEO to maximize lead quality. Their SEO practice spans both on-page and off-page optimization to improve search visibility. For paid acquisition, they manage campaigns on platforms such as Google Ads and Bing Ads, extending their capabilities to include geo-fencing, IP address targeting, and mobile app advertising. The agency also provides media planning and buying services to optimize reach and cost-efficiency for their clients. Beyond digital performance, Optic Marketing Group offers branding and creative services, including copywriting and UX writing. The agency’s methodology is built around listening to client goals to develop custom cross-channel strategies, with a particular emphasis on reputation management and marketing automation as part of their service offerings for contractors. They provide resources such as infographics and e-books to support their marketing initiatives, and they maintain a local SEO scanner tool on their platform to assist with visibility audits. By combining technical lead generation with tailored storytelling, they target businesses looking to scale their online presence and reach prospects at the specific moment of need.
