Alley Hassen - Digital Marketing
📍 Serving Sanford, FLAlley Hassen, operating under the brand ShopsThatConvert™, is a specialized digital marketing expert focusing on conversion rate optimization (CRO) and growth strategies for direct-to-consumer (DTC) brands built on the Shopify platform. With over 13 years of experience in the Shopify ecosystem and five years of formal operation, Hassen provides services ranging from technical theme customization and app integration to comprehensive store audits. Core service offerings include Shopify store conversion rate optimization, where Hassen identifies and removes profit blockers; email and SMS marketing implementation utilizing the Klaviyo platform; and paid advertising management across Facebook, Instagram, and Google. The agency methodology is centered on the OARS Framework and Growth Blueprint, designed to help established brands streamline their customer journey and increase order volume. In addition to long-term retainer services, the agency offers a 'VIP Day' model for targeted project work and maintains a repository of conversion tools, including a 200-point Shopify store audit and a conversion rate improvement calculator. The business serves product founders and DTC brand owners looking to scale profitably by addressing underlying website and ad-related conversion issues. Based in Orlando, Florida, Alley Hassen acts as a technical partner and consultant, specifically catering to brands that have achieved initial traction and are seeking sustainable growth. The business holds credentials as a Klaviyo partner and has successfully serviced 95 client product lines to date.
