Basica Latam LLC
📍 400 W Emmett St Ste 10Basica Latam LLC is a growth-oriented marketing and innovation agency operating across 11 countries, with a primary focus on turning data-driven customer intelligence into commercial systems. The agency specializes in a methodology that emphasizes understanding the customer before executing sales or marketing campaigns. Their service offering covers a wide array of marketing disciplines, including paid advertising management, email marketing, and the development of commercial funnels. A core component of their model involves helping clients build and optimize their buyer personas, user personas, and brand territories to ensure targeted growth. Beyond standard campaign management, Basica assists businesses in integrating CRM systems and marketing automation to improve retention and monetization. They provide bespoke consulting on marketing strategy, utilizing proprietary tools and methodologies like the 'SAM Protocol' and 'Magnet' to process data and generate actionable insights. The agency emphasizes an integrated approach where technology and artificial intelligence are applied to refine marketing efforts, rather than acting as a replacement for strategy. Their experience spans nearly 20 years, during which they have worked with over 300 companies. Basica has been recognized by ANDI as one of the 20 most innovative companies in Colombia, specifically highlighted as an advertising agency within that ranking. They offer internal product suites for social media analytics and customer support, focusing on helping clients move away from fragmented data toward a unified decision-making process. Their services are designed to help businesses move from basic campaign-by-campaign marketing to establishing sustainable, automated growth systems.
