⭐ 4.8 (26 reviews)

Marketing 411

📍 7771 W Oakland Park Blvd #231

+1954-730-5274 Visit Website

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Marketing 411 is a digital marketing agency specifically focused on the home services and contractor industries, including roofing, insulation, and concrete coating companies. The firm provides a comprehensive approach to growth, emphasizing three core pillars: branding and design, web strategy, and digital lead generation. Their branding services involve crafting company messaging, developing visual brand identities, and creating physical marketing collateral such as truck wraps, trade show displays, brochures, and sales pitchbooks to assist contractors in their in-home sales presentations. Their web and marketing services focus on website architecture designed to capture high-intent leads and the execution of digital advertising campaigns aimed at generating qualified appointments rather than just general traffic. Beyond direct campaign execution, Marketing 411 offers a CMO Mentorship program, which is designed to help contractors build, train, and maintain their own in-house marketing departments, providing them with actionable strategies and metrics tracking. The agency differentiates itself by moving away from what they term 'standard' marketing strategies, instead using a '360 Marketing Approach' that synchronizes the brand, the website, and the lead-gen advertising efforts. They have worked with over 500 home service companies and place a heavy emphasis on data-driven strategy and accountability in lead quality. Their methodology is structured around a 'Marketing Playbook' that guides contractors through the basics of industry-specific marketing, strategy planning, and implementation. While they operate as a partner to their clients, their primary focus remains on helping contractors navigate saturated markets by establishing authority and improving conversion rates through better presentation tools and better-targeted advertising.