Johnson Advertising
📍 340 Commerce Blvd Ste 103AJohnson Advertising functions as a specialized marketing agency and consultancy focused exclusively on the automotive industry. Their core service offerings encompass a hybrid approach of digital and direct marketing solutions designed to drive dealership traffic, increase gross profits, and improve operational workflows. Their digital capabilities include Facebook Dynamic Ads, geo-targeting, abandoned shopper campaigns, and conquest email marketing programs. A core component of their methodology is the use of proprietary technology, such as their BlueINK Personalized software, which enables the mass production of direct mail pieces designed to appear handwritten. In addition to digital and print campaigns, the agency provides dealership consulting and management support, leveraging existing Dealer Management System (DMS) and Customer Relationship Management (CRM) data to re-engage past buyers and service customers through their 'Lost and Found' program. The agency also offers hyper-personalized video marketing, which allows dealerships to deliver custom video messages referencing specific customer vehicle details and tailored offers. Their service reach is tailored toward sales professionals and dealership owners, providing them with battle-tested frameworks to generate leads and launch conversion-driven campaigns independently. The agency emphasizes a results-oriented approach built on experience within the dealership environment, aiming to move beyond traditional advertising by integrating marketing efforts with the internal operational needs of the automotive retail business.
