Fair & Squarely
📍 3936 Lakeside PassFair & Squarely is a digital marketing agency that focuses on revenue growth and marketing systems for small businesses. Their service offering is built around a comprehensive approach to digital marketing that includes search optimization and AEO (Answer Engine Optimization) to improve visibility, alongside content strategy to connect businesses with their audiences. They manage paid advertising campaigns, including Google Ads and Meta Ads, with an emphasis on tracking offline conversions and reporting on the direct impact of marketing spend on business objectives. Beyond acquisition, the agency provides customer experience systems and retention-focused email marketing strategies designed to increase customer lifetime value. They offer high-level strategic support through Fractional CMO and coaching services to help businesses establish marketing playbooks and infrastructure from the ground up. The agency caters to industries with specific regulatory or trust-based requirements, including medical practices like dental, chiropractic, and pediatric clinics, as well as professional services such as law firms, real estate agencies, and mortgage brokers. They also provide specialized marketing services for allied health providers and automotive businesses. Their methodology is rooted in a purpose-driven approach that prioritizes measurable results and transparent reporting. They utilize analytics tools like GA4 and focus on connecting marketing activities to clear business outcomes. The agency functions as an extension of their clients' teams, offering Agency of Record services to businesses that need consistent strategic leadership rather than isolated tactics.