Cardinal Digital Marketing is a specialized performance marketing agency dedicated exclusively to the healthcare sector. The agency provides comprehensive digital marketing services designed to facilitate patient acquisition and organizational growth for multi-location provider groups, including behavioral health practices, dental service organizations (DSOs), health systems, primary care networks, dermatology clinics, and veterinary medicine practices. Their core service offerings include paid media management across Google Ads, Meta Ads (Facebook and Instagram), TikTok, and display and video advertising. Beyond tactical ad management, the agency provides search engine optimization (SEO) and AISO (AI-optimized search) strategies to improve organic search visibility. They also specialize in web design and development, focusing on creating scalable websites tailored to healthcare consumer needs. A significant component of their service model is business intelligence and measurement, utilizing methodologies such as Media Mix Modeling and their proprietary RevRx system to optimize channel investment, lower customer acquisition costs, and provide forecasting and campaign auditing. Cardinal operates as a strategic partner, conducting in-depth audits of existing campaigns and developing bespoke marketing roadmaps for their clients. Their approach is data-driven, prioritizing granular goal alignment based on specific service lines, geographic regions, and practice locations. With approximately 15 years of experience in the healthcare marketing space, Cardinal functions as the dedicated healthcare division of Power Digital. They focus on measurable outcomes such as lead volume growth and conversion rate increases, emphasizing a departure from generic agency models in favor of deep industry specialization.
low end cookie cutter campaigns, they do not provide anything beyond google tools do currently. very generic poor quality ads that are no different from what auto populates in the adbuilder anyone can use on their own. they do not merge with other things you are paying for and code your site to take credit for people looking for you by name.
Alex and Ashley at Cardinal have been fantastic clients to work for, providing detailed project briefs as necessary, while still leaving lots of room for creative freedom to present things in the best way. It's an ideal balance for a creative partner: they put in the time to thoroughly research and plan things out, while still being open to innovative approaches and new perspectives. They're also good at giving feedback -- praise for a job well done, or friendly actionable suggestions -- ensuring the focus is always on making the final product as good as it can be, by making sure constructive criticism is more about the constructive and not about criticism. That ethos, along with the general spirit of fun that permeates a lot of what they do, makes them an absolute pleasure to work with.
Working with Alex and the Cardinal team, they are extreme professionals and show the highest level of respect and commitment to their customers and the work they do for them. I highly recommend Cardinal as a partner!
The team at Cardinal are top marketing experts in their fields. Their recommendations were well thought out and utilized the most cutting-edge and advanced strategies in online marketing. Great communicators and fun to work with as well!
The Cardinal team does a phenomenal job in driving results and great outcomes for their clients. What drives them everyday is connecting patients to great care. You will not find a more caring and committed marketing partner to help you grow your practice than Cardinal Digital Marketing.
