Bass Advertising
Bass Advertising is a full-service marketing and advertising agency based in North Sioux City, South Dakota, with a history dating back to 1974. The agency offers comprehensive strategic and creative services for both local and national brands. Their core service offerings are divided into four primary pillars: Strategy, Creative, Digital & Traditional Media, and Production. Under the strategy umbrella, the team provides business analysis, audience insights, brand positioning, market research, and content planning. The creative services include brand identity development, logo design, packaging, and campaign ideation. Their media services focus on precision media planning and buying, covering digital, streaming, OTT/CTV placement, programmatic advertising, and SEO/SEM campaigns. The production department handles video and audio production, graphic design, interactive experiences, photography, and UI/UX web design. Bass Advertising differentiates its approach by emphasizing the art of persuasion and building brand trust through collaborative, data-driven creative solutions. Their team, led by President Bill Bass, includes specialists in media direction, finance, and creative design. With nearly 50 years of operation, they have worked with a variety of organizations including the June E. Nylen Cancer Center, Western Iowa Tech, LaunchPAD Children’s Museum, and Bishop Heelan Catholic Schools. The agency operates out of North Sioux City and primarily serves the Sioux City metro area, maintaining a focus on integrated production solutions that span both digital and traditional platforms.