Group C | Digital Marketing + Consulting
đ 2600 Grand Ave Ste 160Group C is a full-service digital marketing and consulting firm headquartered in Des Moines, Iowa. With over 20 years of industry experience, the agency focuses on digital campaign management, media placement, optimization, and measurement to improve return on investment for its clients. The agency provides a variety of digital media services, including Generative Engine Optimization (GEO) designed to improve visibility in AI-generated answers, summaries, and traditional search engine results such as Google and Bing. Their service portfolio includes targeted email marketing, media training, and the management of Connected TV (CTV) and OTT advertising campaigns. A core component of their approach is online and offline attribution, where the agency bridges the gap between marketing touch points and final purchase outcomes, including both browser-based conversions and physical store visits. Group C operates with a focus on independent media investment, facilitating access to curated premium and private deals across various formats including TV, audio, social media, and search. The agency emphasizes a collaborative model, working with external digital partners to provide clients with data and audience insights while managing campaigns through ongoing weekly or monthly performance reporting. Their methodology prioritizes performance and brand safety protections, aiming to align media investment directly with advertiser goals.
