Empower
đ 444 N Michigan Ave Ste 3500Empower Ocean Media Group is a technology-enabled media investment firm resulting from the combination of Empower Media and Ocean Media, bringing together over 70 years of combined experience. The agency manages over $1.5 billion in media billings for a diverse range of clients across the quick-service restaurant (QSR), retail, consumer packaged goods (CPG), services, and growth sectors. Operating with a team of 400 professionals, the agency maintains offices in New York, Los Angeles, Chicago, and Palm Beach. Empower Ocean defines its methodology as treating media spend as capital deployment rather than a cost center, focusing on metrics such as incremental revenue, margin durability, and enterprise value creation rather than campaign impressions alone. Their service offerings include data science and measurement, strategic planning, media buying, and creative and entertainment services. They execute multi-channel campaigns across television, CTV/OTT, audio/podcasts, digital, social, and mobile platforms. The firm distinguishes itself through a cultural velocity and capital discipline model, which aims to provide both the efficiency of a large agency and the focus of a brand specialist. They emphasize real-time performance tracking to ensure accountability throughout the campaign lifecycle. Their approach includes specialized services like out-of-home (OOH) advertising and search lift strategies to drive overall traffic and key business metrics. By integrating media, entertainment, and culture, the agency provides an innovative, holistic approach to media investment across all platforms and devices.
