SearchLab Digital is a specialized marketing agency that focuses on local search engine optimization and pay-per-click advertising. The agency's core service offerings center on driving measurable local outcomes, including phone calls, foot traffic, and lead generation. Their approach to Local SEO involves optimizing Google Business Profiles, creating location-specific content, managing customer reviews, and utilizing photos and videos to establish trust. In the PPC domain, SearchLab Digital manages paid advertising campaigns with a focus on daily human account reviews and continuous optimization to maintain high conversion rates and lower costs per lead, moving away from vanity metrics like clicks and impressions. They prioritize a unified strategy that integrates PPC and SEO efforts rather than treating them as separate silos. The agency serves a diverse range of clients, with a strong focus on automotive dealerships, multi-location businesses, home services companies, and the cannabis industry. They possess deep experience in tailoring local visibility strategies for these competitive sectors. Their methodology is rooted in creating custom playbooks rather than relying on standardized templates, ensuring that campaigns are designed for specific regional markets and consumer intents. A key differentiator for SearchLab Digital is their proactive integration of AI optimization directly into their local search strategies, keeping clients ahead of shifts in search engine and AI-driven recommendations. SearchLab Digital acts as an extension of a client's team, often serving in the capacity of a digital marketing manager. Their operational model emphasizes clear, actionable reporting and consistent communication to ensure transparency regarding return on investment. The agency's history includes documented success in scaling lead generation for automotive groups, such as increasing qualified leads and conversions through refined geo-targeting and search intent-focused website architecture. They emphasize data-driven decision-making, providing clients with insights from unbiased data and field experts during routine check-ins. Based in Glenview, Illinois, they support businesses in achieving visibility in Google searches, paid advertisements, and emerging AI prompt results.
We hired SearchLab as our company's digital marketing manager last year and the difference has been tremendous! The quality and quantity of our client leads is many times better since we changed to SeachLab. Brooklyn, our PPC Consultant, is doing a fabulous job keeping us informed on our results and looking after our interests. She's been amazing!
SearchLab Digital is a digital marketing agency that helps businesses get found in more local searches. They focus on local digital marketing, with core services being Local SEO (Search Engine Optimization). We had the pleasure of watching of of SearchLab's experts, Greg Gifford, speak at the State of Search conference in Dallas/Fort Worth. Greg is a fiery speaker with the ability to engage and captivate his audience. After Greg's presentation we were lucky enough to speak with him a short while about specifics on several different topics he covered.
When it comes to local SEO, SearchLab (thanks to Greg) is a reliable name in the digital marketing world. These technologies change often, but he is always a step ahead of others in identifying the best practices for your business goals. No matter which vertical of business I may venture into next, I will make sure to trust Greg once again.
We came to SearchLabs looking for a strong partner to help us improve our GA4 results, and over the past two years, they’ve exceeded expectations. Their expertise has driven consistent rises in traffic, enhanced our website with high-level optimizations, and delivered a steady stream of successful blog content. We’re especially proud of the organized content schedule and the efficient pace at which projects are completed, making them a valued and reliable partner in our growth.
I've been working with SLD for over 2 years and love the level of service and results I've gotten from the campaign. They are indispensable and really an extension of my team.
