[B]RIGHT Brand Performance Group
đ 6112 Constitution Dr[B]RIGHT Brand Performance Group is a marketing agency based in Fort Wayne, Indiana, that specializes in bridging the gap between data analytics and actionable marketing strategy. The firm functions as a consultancy for marketers, brands, and other agencies looking to implement data-driven decision-making processes. Their core service offerings are structured around research, analysis, and tactical activation. In the realm of marketing research, the agency conducts primary and secondary research, including qualitative and quantitative studies, as well as specialized branding, customer, competitor, and product research. This research informs their broader strategy services, which include website strategy, design and development, managed media services, lead generation, and the creation of performance dashboards. A significant portion of their work involves helping clients simplify data strategies through synthesis, statistical modeling, and the implementation of measurable KPIs. The agency assists clients in developing learning plans that prioritize tangible ROI and ROAS as the standard for campaign success. Their capabilities extend to performance reporting, providing organizations with tools and frameworks to monitor and adjust marketing effectiveness. While their methodology is highly analytical, they provide practical implementation for lead generation and awareness campaigns, as evidenced by their work in regional economic development and talent attraction. [B]RIGHT Brand Performance Group operates with a network of resource partners including Britton Marketing & Design Group, BrandStar, Oldspeake, and BELLAIRE Studio. Their approach is focused on transforming raw data into clear, actionable insights for stakeholders who seek to navigate an increasingly complex marketing landscape. They are headquartered at 6112 Constitution Drive, Fort Wayne, IN 46804.
