Liechty Media LLC
đ 1690 Broadway Bldg. 19, Suite 10Liechty Media is a woman-owned small business enterprise providing media planning and buying services for both advertisers and other advertising agencies. With over 30 years of experience, the firm specializes in creating data-driven media strategies that span traditional and digital channels. Their core services include the development of comprehensive media plans, identification of target audiences, and the strategic placement of advertising across national, regional, and local campaigns. For traditional media, Liechty Media coordinates across broadcast and cable television, radio, out-of-home advertising, and print. In the digital space, the firm manages programmatic and display advertising, search marketing, location-based mobile campaigns, and social media advertising. They also handle emerging streaming media, such as connected TV (CTV), OTT, and streaming audio. The agencyâs approach is deeply grounded in quantitative and qualitative analysis. They utilize a variety of industry-standard tools to inform their buying decisions, including the Freewheel/Strata platform for planning, trafficking, and auditing. Their research and forecasting capabilities are supported by Nielsen ratings, Nielsen Scarborough for local market insights, SQAD for media cost forecasting, and the Association for Audited Media for print circulation data. Furthermore, they utilize Nielsen Ad Intel and Voicetrak to provide competitive advertising intelligence for their clients. Liechty Media works with organizations that prioritize fairness and integrity, offering services as a standalone agency for advertisers or as a strategic partner to other ad agencies looking to supplement their own creative capabilities with specialized media buying expertise. Their geographic reach is flexible, supporting clients at national, regional, and local levels, with the ability to scale targeting from broad market coverage down to specific, hyper-local geographies.
