Marketing Informatics
đ 525 S Meridian St Ste 1A3Marketing Informatics is an Indianapolis-based advertising agency specializing in data-driven media planning, turn-key campaign execution, and strategic marketing analysis. The firm operates with a focus on custom media plans designed to meet specific awareness and sales goals through audience segmentation and channel targeting. Their service offering includes comprehensive media tactics such as programmatic digital advertising, paid search, social media management, mobile and display advertising, video and audio production, as well as OTT (Over-the-Top) advertising. Beyond digital execution, they provide traditional media services including direct mail programs and out-of-home advertising. A significant portion of their business is dedicated to the restaurant and retail sectors, where they provide support for grand openings, store re-imaging, and turn-around strategies for struggling locations. This involves trade area mapping, POS data analysis, guest research, and the management of loyalty programs and email marketing clubs to drive repeat visits and re-engage lapsed customers. Marketing Informatics differentiates its approach by emphasizing flexible, contract-free engagements and VP-level strategy exploration. Their methodology involves consistent sales and traffic monitoring, digital trend analysis, and the continuous testing and analysis of media programs to optimize performance. By integrating client data with their own analytical tools, they provide actionable insights intended to keep marketing efforts flexible and business operations profitable. The agency maintains a focus on both B2B and B2C markets, functioning as an extension of internal marketing teams to handle complex task lists, new technology exploration, and data innovation.
