Valve+Meter Performance Marketing is a full-service marketing agency dedicated to measurable growth, particularly for businesses within the home services industry. Their service offerings are comprehensive, spanning search and visibility, paid digital advertising, and creative content production. In the realm of search and visibility, the agency provides AI search optimization, organic SEO, local SEO, and Google Business Profile optimization and monitoring, alongside reputation management. Their paid digital division specializes in PPC and paid search, Google Local Services Ads, paid social, Yelp advertising, geofencing, OTT and streaming ads, and display retargeting, with a focus on programmatic media buying. The agency also supports clients with web design, web development, conversion rate optimization, and the creation of WordPress sites. Their content and creative capabilities include branding, StoryBrand development, content marketing, social media management, video production, vehicle wrap design, and traditional media such as direct mail. Strategic intelligence is core to their operations, utilizing an approach they term 'Math Before Marketing' to audit, track, and analyze data to inform lead generation and strategy. They also offer digital PR and email and SMS marketing services. Valve+Meter primarily targets the home services sector, providing tailored marketing solutions for contractors in trades such as HVAC, plumbing, roofing, electrical, foundations, solar, windows and doors, construction, moving, flooring, pest control, painting, and lawn care. Their methodology emphasizes data-driven decision-making, ensuring that every marketing effort is tracked back to the source to link campaign activity directly to revenue and booked jobs. By focusing on the client's business capacity and specific service areas, they move away from one-size-fits-all strategies to provide customized growth and scale plans. The agency operates with a focus on multi-location businesses and private equity-backed firms, leveraging insights derived from call tracking and data analytics to support their 'ThinkFirst' philosophy. Through this structured analytical approach, Valve+Meter helps clients understand what is working in their marketing stack, ensuring that marketing spend is tied to quantifiable business outcomes.
David was so helpful in understanding Google, my web page, and what I need to do to be able to grow my business. Going in with the understanding that I may not be a good fit for them yet, he still took the time to help me and answered all of my questions. That alone is awesome, but he went above and beyond at no cost. Thanks for your insights and expertise. I highly recommend sitting down with him to others.
David, Marcia & Ben were thoughtful, prepared & did a fantastic job of helping our firm understand our present position with our digital marketing. I highly recommend Valve & Meter!
Love Valve and Meter! Ben and David have been super detailed, asked in depth questions no other marketing group has approached for our business. The Founder, Marsha, Leads by example and has been very kind to see how Valve and meter can serve us.
E5 recently went through the ThinkFirst process with V+M. The insights gained were actionable, extremely well researched and gave a fantastic roadmap for E5 to follow to set us up for success in all things technical marketing. V+M was knowledgeable and very thorough in its understanding of our business and asked thought provoking and detailed questions. They took the time to learn us - not to apply a "cookie cutter" strategy to our business. It was customized and very detailed.
Please avoid working with V&M. We signed a one-year contract with Valve and Meter for multiple services, including SEO, paid ads, and website development. The issues started with the website project. They initially estimated the website would take approximately three months to complete, but it ended up taking over ten months before the final site was completed. Once the website was finally completed and it was time to move forward with SEO and paid ads, those services were canceled without proper notice to us. From our perspective, because so much time had been spent on the website, it seemed like they were trying to offset their own internal costs by removing the SEO and paid ads services that were part of our original agreement. We had to push back repeatedly with our account manager, Bria, in order to keep the services we had already contracted and paid for. It took multiple conversations and a lot of unnecessary back-and-forth before they ultimately agreed to honor the original contract and proceed with SEO and paid ads. This was extremely frustrating because these were services worth thousands of dollars that they attempted to remove from the agreement. The paid ads performance was also very disappointing. Before hiring Valve and Meter, we were averaging approximately $8–$10 per lead. After working with them, our cost per lead ended up above $30, which was a major step backward for our business. On top of that, it was frustrating working with our new account manager, Allison, because she would often frame the results as if they were improving by comparing them to the extremely high lead costs at the beginning of the campaign, which were over $60 per lead. Instead of objectively comparing performance to where we were before hiring V&M, she focused on highlighting small improvements from their own poor starting point. From our perspective, that did not feel like an honest or helpful way to evaluate the results. These marketing agencies are the reason why small businesses should keep their work in house and not delegate to these marketing agencies that just want to get paid all the money and deliver no results. Overall, this was one of the worst vendor experiences I have had. The year was filled with missed timelines, excessive back-and-forth, repeated requests for information that did not seem to be reflected in the final work, and having to ask multiple times for the same issues to be corrected. On top of that, we had to fight to get the company to honor the original contract, and the final paid ads results were significantly worse than what we had before. The whole process was disorganized, frustrating, deceitful, and ultimately did not deliver the results we expected. I really wish I could say this was exaggerated, but unfortunately, this was my real experience working with V&M. I highly suggest you think twice before investing your time and money with them. In my opinion, you would be better off learning how to run ads yourself or hire someone in-house. You will save thousands of dollars and avoid a lot of unnecessary headaches.
