Blacktop
đ 1735 Baltimore AveBarkleyOKRP is an independent, full-service advertising agency that integrates strategy, creative, and media services. The agency operates with a staff of over 600 people and manages $1.1 billion in media billings. Its service offerings are comprehensive, spanning brand strategy, business intelligence, demand planning, product and service innovation, and experience strategy. On the creative side, the firm delivers social media content, public relations, influencer and creator marketing, experiential marketing, retail and in-store design, as well as TV, CTV, and OLV production. Their design department focuses on brand identity systems, brand refreshes, guidelines, packaging, and naming. The media division provides full-funnel services including media planning and buying, campaign management, CRM, search, performance optimization, and data analytics, notably utilizing Adlucent technology. The agency serves a diverse range of clients across sectors such as food and beverage, retail, healthcare, and nonprofit organizations, including notable names like Burger King, Jiffy Lube, Smoothie King, Red Lobster, Macy's, and the Chicago Sky. BarkleyOKRP distinguishes itself through an 'independent with scale' business model that prioritizes a unified team approach to creative and media, aiming to cut through consumer chaos with high-impact ideas. They emphasize a data-driven approach to brand transformation and performance marketing, leveraging custom quantitative and qualitative research to inform their campaigns. The firm is a certified B Corp.
