RSM Marketing is a full-service digital marketing agency founded in 2010 that focuses specifically on the needs of residential and commercial construction companies and trade contractors. Based in Kansas City and Wichita, the firm provides specialized marketing strategies for general contractors, HVAC professionals, plumbers, electricians, roofers, flooring experts, and concrete contractors. Their core service offerings are structured around lead generation and brand visibility, beginning with professional web design and development that creates secure, navigable digital portfolios with project galleries and case study highlights. The agency conducts comprehensive SEO, including specialized construction SEO and local search optimization, to capture high-intent traffic and secure visibility within industry-specific search queries. They manage paid advertising campaigns through PPC, while also handling social media management, email marketing, and content production, such as B2B blog writing and reputation management. RSM Marketing distinguishes itself through a methodology rooted in three core values: candor, action, and curiosity. They emphasize transparency in reporting, focusing on explaining what analytics metrics mean for a contractor’s total business growth rather than simply providing automated data. Their commercial construction services are specifically tailored for B2B engagement, targeting project owners, developers, and facility managers to showcase large-scale project expertise and safety records. The agency operates with a service model that functions as an outsourced marketing department for small to mid-sized firms, offering consistent support for hiring, recruitment marketing, and overall business development goals.
I know people who have put one star reviews and they’ve either been blocked or reported as spam. It’s easy to have good reviews when half the positive reviews come from employees (look at the names of the reviewers here and then check LinkedIn) and when you block bad reviews.
I would be extremely cautious working with this company. Two things in particular I would recommend: 1) Do not allow them to go over in their hours bank. Ever. Because upfront it feels like a courtesy. But later on they may use it as a way to justify charging you more money, or keeping unearned deposits for other projects (as they did with me). Have it written into your contract that if they go over in hours, you're not financially responsible for it, in any way, ever, unless they get your approval in writing BEFORE the hours are worked. Because, unfortunately, they have no process in place to either approve or appeal the hours bank. Instead, they simply work what they want to work, then charge you for it later, without your permission, and without clear deliverables. I had to cancel my credit card in order to ensure this company would stop charging me. 2) I would recommend being very careful about putting down deposits with them for any large sum of money. I put down an $8K deposit for them to rebuild a portion of my website. They never started (I cancelled the contract before they could start; I was seeing too many red flags), and they have refused to give me any money back. Why? My guess is it's because they have it, so they're simply going to find a way to justify keeping it. So, how are they justifying it? By claiming they worked those hours. Yes-- the "hours bank". Hours that are in no way tied to actual deliverables to me (not even research or planning notes). It's just.... hours. Hours that they never had my permission to work, nor gave me anything as a result of. Finally, as a 37-year-old professional who's worked in multiple industries and hired many people in my time, I can think of *two* hires that I've made that ended up being absolute disasters. Where, every time I think of the money spent compared to what I actually received, and am just appalled at what that company got away with. This is one of them.
Great atmosphere and very professional. They make the whole process very affordable and easy to work with. The thing that stands out the most is the level of communication and results. Would recommend this company.
The best marketing company
I attended a special event, presented by Google experts at RSM. I learned how customers find my business online and how to promote our online presence using search engine optimization (SEO) and online advertising. We were given resources to help reach more customers online.
