Up And Social
📍 360 Athens StUp And Social is a specialized marketing agency based in Boston, Massachusetts, that focuses exclusively on serving family law firms nationwide. The agency operates with a 'one firm per market' policy, designed to provide exclusive marketing systems for matrimonial and family law practices. Their core service offering is built around a proprietary 'Growth System' that integrates four primary layers: website development, search and AI optimization, paid advertising, and digital content authority building. Their web design services focus on creating mobile-optimized, high-conversion intake layers that ensure firms remain accessible to potential clients at all times. In the realm of SEO and AI, the agency manages local search rankings, map pack visibility, and placement within emerging AI-driven answer engines like ChatGPT, Perplexity, and Google AI. Their paid advertising services cover high-intent search campaigns, retargeting, and paid social media efforts, all strictly tracked to ensure a direct connection between ad spend and actual client consultations. Beyond these foundational services, they provide CRM installation and lead follow-up systems to help firms manage inquiries from the initial click through to the final consultation. The agency distinguishes its approach by moving away from what they term 'vanity metrics,' instead focusing on performance tracking derived from first-party data sources such as Google Search Console and Semrush. By emphasizing non-branded search demand, they aim to help attorneys reach prospects who are searching for legal services before they have identified a specific firm. Their methodology is heavily data-driven, offering potential clients an initial 'AI visibility report' to identify specific gaps in their current market presence. Up And Social positions itself as a partner that handles campaign execution and reporting, allowing attorneys to focus on their legal consultations. While their systems and benchmarks are built specifically for the family law sector, the agency provides nationwide coverage from their Boston headquarters.
