Roche Associates, Inc.
📍 Serving Chicopee, MAThe Roche Associates, Inc. is a marketing agency specializing in occupancy improvement solutions for the senior living and healthcare industries. With over 43 years of experience, the firm provides services focused on filling vacancies and driving revenue for nursing care centers and assisted living communities. Their service offerings include strategic planning, in-depth market research, media planning and placement, and lead generation programs. The agency utilizes a proprietary 'Direct Impact' test marketing program alongside enhanced sales traffic initiatives to address occupancy challenges. Their approach involves defining points of differentiation for clients, sharpening marketing and sales messaging, and crafting incentives to attract prospects and support on-site sales personnel. Additionally, the firm conducts mystery shopping of competitors to provide actionable market intelligence. The Roche Associates, Inc. operates nationally as a consultant and marketing partner, frequently working with lenders and senior living operators to improve bottom-line financial performance. They are recognized for their work in high-stakes marketing, specifically addressing the challenges of competition, economic pressures, and the decline of traditional print media by pivoting toward modern lead generation and sales management strategies tailored to the senior living sector.
