Charles River Interactive, Inc.
📍 900 Chelmsford Street Tower III, 10th FloorCharles River Interactive, Inc. is a digital marketing agency located in Waltham, Massachusetts, that provides a comprehensive suite of services designed to help clients generate awareness, increase leads, and improve return on investment. The agency’s service model is built around a core focus on search engine marketing, including both SEO and paid search management. Beyond core search tactics, Charles River Interactive offers specialized strategy development, social media marketing, creative services, and web services. They emphasize a data-driven approach to integrated digital marketing, focusing on uncovering target audiences and utilizing actionable analytics to drive campaign results. The firm works with a range of clients across different sectors, as evidenced by their project history with organizations such as Bernardi Honda Auto Parts, Duo Security, and MIT Sloan Executive Education. Their methodology centers on forming long-term partnerships that function as extensions of a client’s in-house team. By collaborating closely with stakeholders, they translate overall business goals into specific, measurable marketing tactics. The leadership team includes President Mark Desrochers, Head of Client Success Bonnie Silveria, and Directors Mike Lewis and Bharti Sanjay. With a history of managing multi-channel initiatives—ranging from e-commerce strategies to webinar series—the agency focuses on achieving measurable business outcomes such as reduced customer acquisition costs and improved ROI. They operate from their headquarters in Waltham and service clients around the country, aiming to connect brands with their target audiences through integrated, data-informed digital plans.
