Primacy
đ 31 State St 9th FloorPrimacy is a digital marketing and experience agency that specializes in serving organizations within the higher education, healthcare, financial services, and manufacturing sectors. The agency focuses on navigating high-stakes decision-making processes for its clients, utilizing a combination of marketing strategy, digital experience design, data analysis, and technology implementation to drive measurable outcomes such as increased enrollment, patient demand, and revenue growth. Primacy provides a range of services including brand strategy and creative design, website development, and marketing campaign management. Their approach is centered on impacting customer outcomes in industries where consumer choices are complex and high-stakes. Notable examples of their work include digital platform development for Cornell Human Ecology, web redesigns for healthcare providers that have yielded increases in patient leads, and advertising campaigns for financial services firms that have driven growth in quote requests. The agency also provides strategic insights, such as analysis on the impact of AI on search visibility and student decision-making processes in the education sector. Operating out of locations in Connecticut, Florida, and Massachusetts, Primacy functions as part of Digital United. Their work has been recognized by industry bodies, including Webby Award wins for digital experience in education and virtual reality projects.
