Masslive Media
📍 100 Front St 4th FloorMassLive Media Group is a Massachusetts-based full-service marketing agency that operates as a division of Advance and Advance Local. The agency provides custom media solutions, utilizing data-driven strategies and creative production to help businesses engage new customers and achieve growth. Their core services include comprehensive campaign planning, which involves identifying target audiences and messaging strategies, and the creative process, where they evaluate existing brand assets, identify gaps, and develop new collateral to align with a client's brand. The agency manages campaign execution, including the setup and launch of advertising initiatives, followed by ongoing optimization and reporting to ensure KPIs are met. Their technical approach to performance marketing focuses on ensuring accurate website tagging, conversion tracking, and pixel implementation to monitor results. They utilize a variety of platforms and measurement tools, specifically mentioning Google Analytics, Google Tag Manager, Facebook Business Manager, TikTok Ad Manager, and MatchCraft for real-time campaign monitoring and A/B testing of ad creative. MassLive Media Group serves a wide range of industries, with specific experience in banking and finance, healthcare, education, recruitment, and the travel and tourism sectors. They offer their services either as a full-service agency partner or as consultants for a client's internal marketing team. The agency is supported by a large network that includes Advance Local, the Conde Nast Magazine Group, Reddit, and various premium news outlets. Their methodology relies on research-led discovery to gather information about client goals before moving into strategy deployment and real-time campaign management. By leveraging the same tools and data insights used to grow the MassLive.com web platform, the agency aims to translate digital audience engagement into measurable ROI for their clients.
