I've known Ross Johnson and the Three Seven team for many years through the Ann Arbor business community. As the owner of my own marketing agency, I got to know their work long before I became their client. In fact, I referred my own clients to Three Seven because I trusted the quality of their strategic thinking and design. Many of the companies we served - in technical B2B fields like software, engineering, advanced manufacturing, and the like - are hard to market well. Three Seven consistently demonstrated the ability to get inside complex offerings and translate that complexity into clear messaging and user experience. When my agency needed a new website, Three Seven was the obvious choice. They invested deeply in discovery, audience research, content strategy, information architecture, and conversion strategy. They listened closely, asked smart questions, and connected every recommendation back to our company's objectives. One thing I appreciated was their confidence. Rather than flooding us with numerous design options, they did the hard strategic work internally and presented what they believed was the strongest solution. That level of conviction is rare. Our agency was acquired just before the new site launched, so unfortunately I can't speak to the long-term performance from that particular project. But I can unequivocally vouch for their strategic discipline, process, and professionalism. As someone who's spent years in this industry and trusted them with my own clients, I'd recommend Three Seven to any organization looking for a thoughtful, high-caliber partner to build a clear conversion-focused marketing presence.
Three Seven
📍 Serving Ann Arbor, MIThree Seven is a B2B marketing agency specializing in serving companies within technical industries, including engineering, manufacturing, and life sciences. The firm offers a comprehensive suite of services designed to build integrated marketing systems for established businesses. Their core service offerings include marketing strategy consulting, which focuses on upstream planning to ensure execution produces measurable outcomes. In branding and creative design, they provide brand strategy development, logo design, and the creation of visual assets aimed at market differentiation. Their web design and development services are strategy-led, focusing on creating custom websites built to drive specific business outcomes and lead generation. Furthermore, the agency executes digital marketing campaigns to increase traffic and brand awareness, while also providing HubSpot management, including setup, strategy, and campaign execution. A core component of their methodology is 'expert-to-expert' marketing; they position themselves to act as a partner that requires no educational 'learning curve' by arriving with technical literacy in their clients' complex industrial fields. Three Seven emphasizes a cross-disciplinary approach, ensuring that strategy, design, and development teams work in alignment to prevent the loss of continuity often found when working with disjointed agencies. By integrating these services under one roof, they aim to bridge the gap between technical complexity and marketing performance. The agency highlights a history of driving growth for their clients, specifically citing outcomes such as increased pipeline value, improved ad conversion rates, and significant growth in lead generation for B2B industrial suppliers. They operate with a model where the team members who sell the work are the same professionals who execute it, ensuring direct accountability. While they maintain a strong focus on technical and industrial sectors, their service model is structured to assist companies that struggle to articulate their value proposition to a research-driven, expert buyer base.
Customer Reviews(15)
The best WordPress development and design agency I know. I've worked with 3.7 on a number of projects and they always over-deliver. Not only do they build great websites, I always come away from our projects with major improvements to branding and much more clarity around messaging and positioning. They're also a pleasure to work with - highly recommended!
3.7 Designs has been incredibly responsive, proactive in their communication, and always willing to make sure we feel supported. On top of all that, they’re just a truly delightful group of humans to collaborate with — smart, kind, and genuinely invested in our success.
Declan was amazing to work with in regards to building my website. All my questions were answered and I understand the key points that I need to have to drive business to my website. Declan went above and beyond for my business and I am so very grateful!
We have worked with Ross and the team on numerous projects and each time they exceeded our expectations. They helped us create converting landing pages on our website that aligned with our target demographic and ran a branding workshop that helped us define our positioning and messaging. True experts in every sense of the word. Highly recommend them.
