⭐ 5 (2 reviews)

Sunny Media Group

📍 31300 Orchard Lake Rd Ste 100

+1734-744-6060 Visit Website

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Sunny Media is a full-service marketing and advertising agency specializing in the automotive sector. Headquartered in Farmington Hills, Michigan, the agency focuses on supporting dealerships by managing digital and traditional marketing campaigns. Their core service offerings include strategic marketing planning, comprehensive campaign and budget management, and specialized OEM co-op program compliance. Their creative services department provides graphic design, copywriting, coding, media production, and strategic media buying, negotiation, and monitoring. On the digital front, the firm executes search engine marketing (SEM), social media management, email marketing, and ecommerce solutions. They leverage advanced targeting tactics such as geofencing, retargeting, dynamic display advertising, and video advertising across YouTube and OTT/connected TV platforms. Additionally, they manage website and mobile development, website optimization, and Facebook Marketplace strategies. Traditional marketing capabilities include branding, collateral design, direct mail, outdoor advertising, public relations, radio, television, and video production. The agency's leadership team brings professional backgrounds from dealership management as well as marketing and sales strategy experience from Ford Motor Company. Sunny Media emphasizes an approach centered on accountability and data-driven results, aiming to help dealerships improve operational efficiency and ROI. Their service model is designed to handle the nuances of dealership retail environments while ensuring compliance with manufacturer co-op requirements.