Smith Social is a specialized agency focused on social media marketing and management for B2B companies. The agency provides comprehensive services that include the development of long-term social media strategies, monthly content creation and scheduling, and active account management. Their approach begins with a structured discovery phase, utilizing a kickoff questionnaire to understand a client's brand voice, personality, and target audience. Following this, they construct detailed 6 to 12-month content plans and monthly calendars to ensure consistency across social channels. In addition to organic management, Smith Social integrates paid social media advertising to enhance reach and generate direct leads for their clients. Their service workflow concludes with monthly reporting and analytics, used to track performance and demonstrate return on investment. The agency works across various social networks, including Facebook, Instagram, YouTube, and LinkedIn, tailoring their output to meet the specific brand requirements of each partner. Smith Social functions as an extension of a client's internal team, supporting tasks such as marketing analytics, optimization, and brand development. The agency is led by Owner and Social Media Strategist Katie Smith and supported by a team that includes digital marketing managers, social media managers, and a graphic designer. Their client portfolio includes organizations ranging from marketing departments to network news entities, with a documented history of working with partners since at least 2019 to scale social presence.
We have been successfully collaborating and partnering with Smith Social for years! The service, content, and creativity they deliver is hands down the best I've experienced in my 30 years of marketing. They approach every project with a fresh mind, listen closely to our needs and goals, consistently create eye catching marketing, and are a fun, trustworthy and engaging group of colleagues!
We value Katie and her team! They are easy to work with, friendly, knowledgeable in the area of all things social media.
Katie and her team is very knowledgeable. I was impressed with the level of attention they provided and felt they went above and beyond when working with me. I have no problem recommending them!
Working with Katie has been a great experience! Her depth of knowledge and understanding of how to market a brand has set a new trajectory for my business (Battle Brothers Shaving Co.). I'm really happy to be working with Katie, I give her the highest of recommendations!
