Superpath is a digital marketing agency specifically designed to support the growth of home service brands and contractors. Their service offerings include search engine optimization (SEO) to improve online visibility, paid search management to capture active leads, and web design focused on driving customer conversions. The agency also provides social media management across platforms like Facebook and YouTube, alongside video marketing services to engage local homeowners. Furthermore, Superpath assists with local SEO and Google Business Profile management to ensure companies are visible in maps and local search results, while addressing business-specific needs such as review solicitation, CRM integration, and billboard advertising. The agency primarily serves the skilled trades industry, including HVAC, plumbing, electrical, restoration, pest control, roofing, and remodeling companies. By leveraging their proprietary ION dashboard, which utilizes AI-driven insights to track lead quality and revenue impact, they focus on reducing cost-per-lead and managing multi-location marketing campaigns. Superpath maintains a nationwide presence with office locations in Birmingham, Mobile, and Montgomery, Alabama; Detroit, Michigan; Boston, Massachusetts; Nashville, Tennessee; and Houston, Texas.
PowerVac Group has partnered with Superpath since 2023, and we have been consistently impressed with their work. Their team has helped us redesign 10 websites and refresh multiple brand identities across our acquired companies, creating a cohesive family of brands while preserving the unique character of each business. They are responsive, professional, and thoughtful in their approach, and we are very pleased with the quality of their work and service.
Superpath has been a wonderful partner to work with and has really helped revenue growth by being transparent, aligned and engaged.
