Emarketing of Michigan, LLC
đ 900 Wilshire Dr Ste 202Splinternet Marketing & SEO operates as a specialized digital marketing agency with a primary focus on search engine marketing, technical SEO, and paid media management. The agency provides comprehensive services centered around search visibility, including organic search engine optimization and localized search strategies. Their core service offerings encompass the management of Google Ads campaigns, where they specialize in smart bidding, conversion tracking, attribution modeling, and brand bidding strategies. A significant portion of their technical practice involves website development and optimization, particularly for the WordPress and WooCommerce platforms, where they assist clients with Gutenberg integration, Core Web Vitals, and structural adjustments for search visibility. The agency also provides dedicated support for Google Business Profile management, specifically addressing reputation management, multi-location SEO for service-area businesses, and resolving profile suspensions. Their approach to marketing is highly analytical, focusing on the technical reconciliation of Google Analytics 4 (GA4) data with ad performance, implementation of Consent Mode v2, and ensuring proper configuration of Google Tag Manager. They assist clients in navigating complex search environments, such as responding to AI Overviews and adapting to shifts in Google Search Central requirements. The agency emphasizes a data-driven methodology, prioritizing the cleanup of structured data, canonical tags, and robots.txt files to maintain site health. While their expertise is broad, they demonstrate a particular focus on helping small businesses and multi-location operators manage their search performance, lead flow, and compliance requirements in an evolving search landscape. Their services include ongoing strategy consulting regarding marketing trends, such as the impact of AI on search traffic and the reconciliation of impression and click-through rate fluctuations.
