Podean is a global marketplace marketing agency specializing in helping brands scale their presence on platforms like Amazon and emerging social commerce channels. The firm operates as an end-to-end partner, managing retail operations, media planning, and marketplace optimization. Core service offerings include advanced media management, such as Amazon Marketing Cloud (AMC) analytics to inform broader business decisions and logistics, alongside content creation and optimization designed to improve listing conversion rates. Their 'LiveCraft' division specifically addresses social commerce, utilizing affiliate, retail, and livestream strategies to launch and scale brands on platforms like TikTok Shop. Podean builds tailored strategies based on proprietary data, including their 'Marketplace Index,' which benchmarks brand performance across over 2,500 brands in 25 categories, and their 'Waste of Ad Spend' (WOAS) audit tool, which evaluates media efficiency for CPG, beauty, and apparel brands. The agency maintains a global footprint with offices spanning five continents, including the US, Europe, LATAM, Asia, Australia, and the Middle East. They hold Advanced Amazon Partner status globally, with verified certifications across retail, media, content, and analytics. Beyond tactical ad management, the firm provides ongoing consulting and intelligence to help clients navigate marketplace logistics, path-to-purchase analysis, and new product development.
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