I originally found Zack by attending a 2-day Google Analytics immersive class which he led. There I gained all the knowledge I needed to navigate GA, and interpret the data to any marketing objectives needed. I then suggested to my organizational leaders, that Zack could help further our SEO strategies and goals by bringing him on as a consultant - so we did! We've been working with him for almost 2 years and he's been an invaluable resource - teaching us how to fish and streamlining our SEO efforts to get the biggest reward for time spent.
Forward Slash Marketing Agency
📍 Serving Edina, MNForward Slash Marketing specializes in digital marketing analytics and paid campaign management, focusing on data-driven optimization and performance auditing. Their core service offerings are divided into two primary tracks: Marketing Analytics and Paid Campaign Management. Within their analytics practice, the firm conducts comprehensive audits to improve attribution tracking, define measurement plans, map buyer funnels, and ensure data integrity across marketing tools. They also offer ongoing management services, which include organizing siloed data, integrating disparate datasets, and providing prescriptive, descriptive, and predictive analytics. Their reporting services focus on setting up actionable, custom dashboards to help businesses monitor their marketing performance. In terms of paid advertising, the agency provides campaign audits that examine targeting accuracy, account structure, ad copy relevance, and landing page congruency to prevent wasted spend across channels. Their campaign management service covers the end-to-end optimization of paid efforts, going beyond keyword management. The agency explicitly identifies as a Google Partner, Bing Partner, and Facebook Partner. Forward Slash Marketing is geared toward businesses looking to clean up messy data, establish accurate conversion tracking, and optimize advertising spend through expert oversight. They provide a structured approach to business intelligence, aiming to turn raw data into actionable insights for brands engaged across multiple digital platforms.
Customer Reviews(2)
Excellent! Ordered a comprehensive SEO audit and was impressed with the results. Very thorough, full of actionable information. I'd work with Zack again!
