⭐ 4.8 (6 reviews)

Collective Measures

📍 100 S 5th St Unit 2000

+1612-392-2427 Visit Website

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Collective Measures is an employee-owned media and analytics agency headquartered in Minneapolis, Minnesota. The agency positions itself at the intersection of media buying and data science, focusing on creating evidence-driven marketing strategies. Their service offering is structured around four primary pillars: Signals & Insights, which involves data analysis; Strategy & Planning, focusing on overarching campaign direction; Activation & Expression, covering the execution of media buys and creative placements; and Measurement & Optimization, which ensures ongoing campaign performance assessment. Their service capabilities include search engine marketing, paid search, retail media, and video advertising. The agency works with a diverse range of clients across sectors such as healthcare, agriculture, retail, consumer packaged goods, non-profit, B2B, and home improvement. They frequently utilize industry-recognized platforms, as evidenced by their active involvement with retail media platforms and DSPs. Collective Measures emphasizes an ownership mentality within their team structure, which they claim directly impacts their client delivery and long-term growth strategies. With a history spanning over 20 years, the agency has been recognized for its work in retail media excellence and consistently ranks as a top place to work. Their operational approach focuses on translating complex market signals into actionable direction, maintaining a strong focus on measurement-based results rather than reliance on market certainty.